Dear Reader

Dear Reader,

Imagine two individuals, practically twins in their early ambitions, both starting SaaS companies from the same co-working space. They shared coffee breaks, brainstorming sessions, and even their business fears. Each had a great idea, each had the drive, and each possessed the technical acumen needed to create a product.

At first, their progress tracks closely – both launch products that attract attention and get initial excitement. Each enjoys the buzz of early success, and shares wins and setbacks.

But a closer look reveals a stark divergence in their realities. One is a keynote speaker at major industry events, while the other remains a spectator. One commands respect and attention from potential investors, while the other struggles to get past initial introductions. One is confidently scaling their business, while the other is stymied by every sales cycle.

This isn’t just a story of success and stagnation. It’s a realization about the power of mastering one critical skill that stands between typical and excellence. This skill, which I’m about to reveal, made all the difference.

Why does this matter to you?

You might think it’s about who had the better product, the smarter team, or even the more robust funding. But it’s simpler and yet more profound. The successful founder had a secret weapon: a structured, easy-to-learn sales process that turned their technical expertise into repeatable sales cycles. They mastered this through deliberate practice and learning, not by chance. That’s why I’m reaching out. Our SalesMVP Lab membership is designed to transform technical founders like you into sales pros using our FOUNDER Operating System.

Why should you care?

Because sales is not just about persuasion; it’s about understanding your customer's deepest pains and helping them buy. Our masterclasses, designed specifically for founders, break down complex sales processes into manageable steps. Imagine having access to a library of resources that speak directly to your challenges in sales, or joining discussion groups where peers share what works and what doesn’t. With webinars and AMAs, you gain insights from sales experts and fellow founders alike. This is not just training; it’s an upskilling of your ability to drive your business forward. The ability to clearly communicate how you solve problems can be the difference between a missed opportunity and a closed deal.

How can you start?

See for yourself how effective this can be with our 7-day free trial. There’s no catch, just an opportunity to start mastering sales with no initial commitment. USD $29/mth after trial ends. Prefer to dive in for the long haul? Our annual membership is available for $ USD $278/year, offering significant savings and uninterrupted access.

Ready to change your trajectory?

Sign up is simple, and should you decide it's not for you, cancelling is just as easy. No hidden clauses, no long-term lock-ins. Imagine missing out on the potential to double, or even triple your customer base simply because you didn’t try. This is your moment to step up and stand out. Visit our website, choose your plan, and you could be on your way to mastering founder-led sales today.

Remember our tale of two founders?

While both had the potential for phenomenal success, only one took the initiative to master the art of sales, fundamentally changing their business and life. It’s not just about having a great product; it’s about knowing how to sell it. Don’t let another day pass wishing for better sales outcomes. Join SalesMVP Lab and see the difference firsthand. Your future self will thank you.

P.S. If you know founders who could benefit, please forward this email to them.

🎉🎉The SalesMVP Lab membership community is officially launched! Early access members have been discussing sales tools, processes, and frameworks. They’re working their way through the masterclass, and signing up to webinars and AMAs.🎉🎉

Join the only upskilling community for founder-led sales. Start your 7-day free trial.

For more practical early-stage sales tips, connect with me on LinkedIn.

If you’re looking for more hands-on help implementing your first sales process, reach out for coaching packages.

P.S. I’m starting the waitlist for the next group coaching cohort. Reply if you’re interested.