SalesMVP Lab Updates

It’s been a while since I’ve shared an update of what I’m up to, what’s working, what’s not working. So thought I’d send a few things that’s happened in 2025 and what’s going to happen next.

Personal news!

My real passion in life is cooking. As much as I like SaaS, GTM, Sales, and coaching founders, cooking brings me a type of calm focus that nothing else does.

It’s almost therapeutic for me, which has been a blessing over the years having worked at high-growth SaaS companies.

The pursuit of mastery, the deliberate skill development, the progression. I enjoy all of it.

So I took a major risk and applied to MasterChef Canada - and made it onto the show!

It premieres on CTV Canada tonight (October 2) at 9PM EST (different times in different markets though). If you have access, come watch me cook on TV.

You can follow my cooking on Instagram: @danielghebert.

Check out some of my favorite dishes I’ve made this year.

SalesMVP Lab: SalesMVP + Lab

My mission and vision for SalesMVP Lab has always been to help as many founders as possible learn sales.

Last year, I did this through LI content, newsletter, ebooks, community, group coaching, 1:1 coaching, and participating a lot in MicroConf remote events/workshops.

This year, I’m tweaking a few things to better fulfil my mission.

For coaching services, I am still offering 1:1 coaching with founders, at two different tiers (twice a month vs weekly - some enablement included in weekly). I’ve also been working with founders who are starting their first sales team, and struggling to get their reps to perform. So I’ve added a tier for Leadership support.

I’ve decided to discontinue the group coaching to better serve 1:1 clients. That’s where the most value happens for founders.

But I have picked up/added a few things to make sure I continue fulfilling on my mission to help as many founders as possible.

Mentorship:

I’ve been officially accepted as a mentor in the TinySeed and Ramen Club communities.

With TinySeed, I am advising their portfolio companies on sales strategy, sales cycles, building a sales team, hiring/managing sales reps, sales planning, etc. TinySeed founders can request time with me to ask questions, and get answers from someone who’s built many types of sales orgs.

With RamenClub, I’m doing regular workshops and community AMAs, answering questions about early founder-led sales and GTM.

Both of these mentorships give direct access to founders who need help with sales.

Sales Course (pclub.io)

Last year as part of my community plan, I had a founder-led sales masterclass available. For those who went through it, the feedback was great. They learned both theoretical and practical skills to build their first sales process.

Since I shut down the community earlier this year, the course has been sitting in my Google Drive, collecting dust.

I’ve known Chris Orlob for almost a decade now when he was at Gong (took it from $200k ARR to $200M ARR) and I was at LevelJump Software (later acquired by Salesforce).

Chris was the sales wizard - he taught a generation of sellers best practices on discovery and demo skills.

After Gong, he started pclub.io, a sales learning platform that offers deep skill development for sellers.

When we chatted last spring, he told me he has a lot of founders using his platform to try and learn sales. I told him I have a founder-led sales course.

One thing led to another, and my course is now available on the pclub.io platform, along with many other courses about sales discovery, demoing, objection handling, managing a sales team, outbound prospecting, enterprise sales, smb sales, etc.

It’s an amazing resource for anyone who wants to learn both the basics and advanced skills in sales, to really help them grow revenue.

In my course, you’ll learn:

• Why sales matters

• What’s a sales methodology

• FOUNDER discovery framework

• How to demo

• How to run sales calls

• How to position your product

• How to create a sales pitch

• How to pull everything together into a minimum viable sales process

Check it out, and let me know what you think of the course.

Lab - what does this mean

Part of SalesMVP is lab - where the idea was to run a number of experiments in gtm.

I’ve spent a chunk of time leaning into this in 2025.

Earlier this year, I started “vibe coding” using Lovable + Supabase. I messed around with different ideas:

• A founder-led sales CRM

• A productivity tool that’s guided by emotions instead of tasks

• Website

• A garden planning software for serious home gardeners

Most of these failed. They went knowhere fast. Partially because Lovable wasn’t as good back then, but mostly because I didn’t really know what I was doing.

Over the summer I shifted my mindset to “building with AI” instead of “vibe coding.”

I started learning about best practices. I created a pretty robust set-up between ChatGPT, Lovable, GitHub, and Supabase.

I started tackling problems, and building products around those specific problems.

And I ended up with my first real app, with real paid users.

yourLumira

This is a passion project dear to my heart.

I know a lot of founders and sellers that over the years, have burnt out, are super stressed, developed anxiety, and even some with depression.

Therapy can be helpful for most folks - but the biggest struggle with folks who are going through therapy is how to do stuff in between sessions that actually helps them build a more positive outlook and resilience.

So I decided to tackle that space by creating yourLumira: a reflections journal companion app for therapy clients.

As part of this project, I built:

• A fully functioning app with multi-tiered pricing and stripe integration

• A knowledgebase with how-to and feature articles

• A website with blog

• A fully-functioning CMS optimized for AEO/SEO modern best practices

• A customGPT that produces high-quality blog posts that are fully SEO optimized

• An instagram image generator for a faceless instagram account: @yourLumira

The idea here was to build a full product, with GTM system, using AI to do it.

CMS

As a result of doing the yourLumira project, I learned a bunch of skills, and more products were developed to support the main app.

One of those is a modern CMS optimized with best practices for AEO/SEO (to help drive LLM traffic).

This is still early, but I’ve been able to index a lot of content in a very short amount of time, and generate clicks and impressions for search engines, on a brand new domain and website. So it’s looking promising.

The CMS helps me do keyword research, ranks it by competitiveness and relevance to my brand/core messaging.

Then takes my selected keywords, and develops unique angles for the topic fetching my knowledgebase.

Then validates that the topic and angle are on brand and include all the relevant yourLumira features to produce a post.

Then it generates the blog post by creating an in-depth brief, draft, FAQs, SEO metadata, and on-brand image. It publishes the post, then runs a series of QAing, fixing, and enhancing to make the post better.

And as long as I queue keywords, it runs automatically for me on a regular cron job, so very hands off.

I’m still tweaking the prompts so that they are more consistent, but this thing is potentially becoming a product on its own. I’ve shown it to many folks now, and they keep asking me when they can use it - so this could very well be the next Lab product that comes out of SalesMVP Lab.

What’s next

I will continue working 1:1 with founders and small sales teams. I will continue sharing content (on a less frequent basis) and participating in various workshops and communities.

We’ll see where the MasterChef stuff brings me.

And I will continue working on bringing small products to market - because I enjoy it and I learn a ton from it, and maybe can make a bit of money in the process.

I am looking for various ways to better distribute what I’m learning - either through webinars or something else. So that will be something I explore further, probably next year.

What have you been up to? What are your updates?

Would love to hear from you.

For more practical early-stage sales tips, connect with me on LinkedIn.

If you’re looking for more hands-on help implementing your first sales process, reach out for coaching packages.

Here’s what Patrick had to say about coaching with SalesMVP Lab:

Reply to this email or book a quick coaching call if you’re at $20k+ MRR, have good pipeline, but struggling to consistently close deals.

P.S. I work with founders who are struggling with figuring out their sales process. I also work with founders with small sales teams (or founding AEs) who are struggling to transition from founder-led sales to sales reps. Ping me for help.